The company is represented by: Managing Director xy and Managing Director xy
Collection and processing of personal data
The website operator collects, uses and discloses your personal data only if this is permitted by law or if you consent to the collection of data. Personal data is any information that can be used to identify you and that can be traced back to you – for example, your name, e-mail address and telephone number. You can also visit this website without providing any personal information. However, in order to improve our online offer, we store (without personal reference) your access data to this website. This access data includes, for example, the file you requested or the name of your Internet provider. Due to the anonymization of the data, it is not possible to draw conclusions about your person.
Types of data processed:
- Inventory data (e.g., names, addresses).
- Contact information (e.g., email, phone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g., web pages visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).
Categories of persons concerned
Visitors and users of the online offer (hereinafter we also refer to the data subjects collectively as "users").
Purpose of processing
- Provision of the online offer, its functions and contents.
- Respond to contact requests and communicate with users.
- Safety measures.
- Reach measurement/marketing
Relevant legal bases
Data transmitted via contact form will be stored, including your contact data, in order to be able to process your inquiry or to be available for follow-up questions. This data will not be passed on without your consent. The processing of the data entered in the contact form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). A revocation of your already given consent is possible at any time. For the revocation an informal message by e-mail is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
Data transmitted via the contact form will remain with us until you request us to delete it, revoke your consent to store it, or there is no longer any need to store the data. Mandatory legal provisions – in particular retention periods – remain unaffected.
We take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with Article 32 of the GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access to, entry into, disclosure of, assurance of availability of and separation of the data. Furthermore, we have established procedures to ensure the exercise of data subject rights, deletion of data, and response to data compromise. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Article 25 of the GDPR).
Reach measurement & cookies
- Cookie deactivation page of the Network Advertising Initiative: http://optout.networkadvertising.org/?c=1#!/
- Cookie deactivation page of the US website: http://optout.aboutads.info/?c=2#!/
- Cookie deactivation page of the European website: http://optout.networkadvertising.org/?c=1#!/
Common browsers offer the setting option to not allow cookies. Note: It is not guaranteed that you will be able to access all the features of this website without restrictions if you make appropriate settings.
Cooperation with processors and third parties
If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as to payment service providers, is required for the performance of the contract pursuant to Art. 6 (1) lit. b DSGVO), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we commission third parties with the processing of data on the basis of a so-called "order processing agreement", this is done on the basis of Art. 28 DSGVO.
We, the website operator or page provider, collect data about accesses to the website based on our legitimate interest (see Art. 6 para. 1 lit. f. DSGVO) and store them as "server log files" on the website server. The following data is logged in this way:
- Visited website
- Time at the time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used
The server log files are stored for a maximum of 7 days and then deleted. The data is stored for security reasons, e.g. to be able to clarify cases of misuse. If data must be retained for evidentiary reasons, it is exempt from deletion until the incident is finally resolved.
Storage period of contributions and comments
Posts and comments as well as related data, such as IP addresses, are stored. The content remains on our website until it has been completely deleted or had to be deleted for legal reasons.
The storage of posts and comments is based on your consent (Art. 6 para. 1 lit. a DSGVO). A revocation of your already given consent is possible at any time. For the revocation an informal message by e-mail is sufficient. The legality of data processing operations that have already taken place remains unaffected by the revocation.
The hosting services used by us serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services, which we use for the purpose of operating this online offering.
In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with the German Data Protection Act. Art. 6 par. 1 lit. f DSGVO in conjunction with. Art. 28 DSGVO (conclusion of order processing contract).
Google Tag Manager
Google Tag Manager is a solution that allows us to manage so-called website tags via an interface (and thus, for example, to integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information on Google services. Usage Guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
Google Universal Analytics
We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a method of Google Analytics in which user analysis is performed on the basis of a pseudonymous user ID, thus creating a pseudonymous profile of the user with information from the use of different devices (so-called "cross-device tracking").
This website uses due to our legitimate interests to optimize and analyze our online offer in the sense of Art. 6 para. 1 lit. f. DSGVO the service "Google Analytics", which is provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The service (Google Analytics) uses "cookies" – text files that are stored on your terminal device. The information collected by the cookies is usually sent to a Google server in the USA and stored there.
Google LLC complies with European data protection law and is certified under the Privacy Shield agreement: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
IP anonymization is used on this website. The IP address of users is truncated within the member states of the EU and the European Economic Area and in the other states party to the Agreement. Only in individual cases is the IP address initially transmitted unabbreviated to a Google server in the USA and shortened there. This shortening eliminates the personal reference of your IP address. The user’s IP address transmitted by the browser is not combined with other data stored by Google.
Under the terms of the order data agreement, which we as website operator have concluded with Google Inc. The information collected is used to analyze website usage and activity and to provide services related to internet usage.
The data collected by Google on our behalf is used to evaluate the use of our online offering by individual users, e.g. to create reports on website activity in order to improve our online offering.
You have the option of preventing cookies from being stored on your device by making the appropriate settings in your browser. It is not guaranteed that you will be able to access all the features of this website without restrictions if your browser does not allow cookies.
Furthermore, you can use a browser plugin to prevent the information collected by cookies (including your IP address) from being transmitted to Google Inc. and sent by Google Inc. be used. The following link will lead you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively, you can prevent Google Analytics from collecting data about you within this website by clicking on this link (IMPORTANT: insert opt-out link). By clicking on the above link you will download an "opt-out cookie". Your browser must therefore generally allow the storage of cookies for this purpose. If you delete your cookies regularly, you will need to click on the link again each time you visit this website.
Here you can find more information about data usage by Google Inc:
- https://policies.google.com/privacy/partners?hl=de (data collected from Google partners)
- https://adssettings.google.de/authenticated (settings about advertising displayed to you)
Target group formation with Google Analytics
We use Google Analytics to display the ads placed within advertising services of Google and its partners only to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called "remarketing", or "Google Analytics Audiences"). With the help of Remarketing Audiences, we also want to make sure that our ads match the potential interest of the users.
Google AdWords and conversion measurement
We use the services of Google LLC, 1600 Amphitheatre Park Park Mountain View CA 9.0. DSGVO) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing method Google "AdWords" to place ads in the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offering in a more targeted manner in order to only present users with ads that potentially match their interests. If, for example, a user is shown ads for products he or she was interested in on other online offers, this is referred to as "remarketing". For these purposes, when our website and other websites on which the Google advertising network is active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). This file records which web pages the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring web pages, time of visit and other information about the use of the online offer.
Furthermore, we receive an individual "conversion cookie". The information obtained with the help of the cookie is used by Google to create conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.
User data is processed pseudonymously within the Google advertising network. I.e. Google does not store and process e.g. the name or email address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google’s servers in the USA.
Use of the remarketing or "similar target groups" function of Google Inc.
The provider uses the remarketing or "similar target groups" function of Google Inc. on the website. ("Google"). By means of this function, the Provider can target visitors to the Website with advertising by displaying personalized, interest-based advertising ads to visitors to the Provider’s Website when they visit other websites in the Google Display Network. Google uses so-called cookies to perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements.
Google Web Fonts
Our website uses web fonts from Google. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
By using these web fonts, it is possible to present you with the presentation of our website that we desire, regardless of which fonts are available to you locally. This is done by retrieving the Google Web Fonts from a Google server in the USA and the associated transfer of your data to Google. This is your IP address and which page you have visited on our site. The use of Google Web Fonts is based on Art. 6 para. 1 lit. f GDPR. As the operator of this website, we have a legitimate interest in the optimal presentation and transmission of our web presence.
The company Google is certified for the us-European data protection agreement "Privacy Shield". This data protection agreement is intended to ensure compliance with the level of data protection applicable in the EU.
This website uses Hotjar, an analytics software provided by Hotjar Ltd ("Hotjar")(http://www.hotjar.com, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta, Europe). With Hotjar it is possible to measure and evaluate the usage behavior (clicks, mouse movements, scroll heights, etc.) on our website. The information generated by the "tracking code" and "cookie" about your visit to our website is transmitted to the Hotjar servers in Ireland and stored there. The tracking code collects the following information: Device dependent data
The following information may be recorded by your device and browser:
- The IP address of your device (collected and stored in an anonymized format).
- Your e-mail address including your first and last name, if you have provided it to us via our website
- Screen size of your device
- Device type and browser information
- Geographical point of view (only the country)
- The preferred language to display our website
- User interactions
- Mouse events (movement, position and clicks)
- Log data
The following data is automatically created by our servers when Hotjar is used
- Referring domain
- Visited pages
- Geographical point of view (only the country)
- The preferred language to display our website
- Date and time when the website was accessed
Hotjar will use this information to evaluate your use of our website, generate usage reports, and provide other services related to website usage and internet evaluation of the website. Hotjar also uses third-party services, such as Google Analytics and Optimizely, to provide services. These third parties may store information that your browser sends as part of the website visit, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please see their respective privacy statements.
By continuing to use this website, you consent to the aforementioned processing of data there by Hotjar and its third-party providers under their privacy policies.
The cookies that Hotjar uses have different "lifetimes"; some remain valid for up to 365 days, and some remain valid only during the current visit.
You can prevent the collection of data by Hotjar by clicking on the following link and following the instructions there: Hotjar Opt-out
Integration of third-party services and content
Within our online offer, we use content or service offers of third-party providers on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").
This always assumes that the third-party providers of this content are aware of the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be combined with such information from other sources.
Online presence in social media
We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply.
Use of social media plugins from Facebook
Due to our legitimate interest in the analysis, optimization and operation of our online offer (within the meaning of Art. 6 para. 1 lit. f. DSGVO), this website uses the Facebook Social plugin, which is provided by Facebook Inc. (1 Hacker Way, Menlo Park, California 94025, USA). The embeddings are recognizable by the Facebook logo or the terms "Like", "Like", "Share" in Facebook’s colors (blue and white). Information on all Facebook plugins can be found via the following link: https://developers.facebook.com/docs/plugins/
Facebook Inc. complies with European data protection law and is certified under the Privacy Shield agreement: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
The plugin establishes a direct connection between your browser and the Facebook servers. The website operator has no influence on the nature and extent of the data that the plugin sends to the servers of Facebook Inc. transmitted. Information can be found here: https://www.facebook.com/help/186325668085084
The plugin informs Facebook Inc. about the fact that you as a user have visited this website. There is a possibility that your IP address will be stored. If you are logged into your Facebook account during your visit to this website, the aforementioned information will be linked to it.
If you use the functions of the plugin – for example, by sharing or "liking" a post – the corresponding information is also sent to Facebook Inc. transmitted. Do you want to prevent the Facebook. Inc. this data is linked to your Facebook account, please log out of Facebook before visiting this website and delete the stored cookies. Via your Facebook profile, you can make further settings regarding data processing for advertising purposes or object to the use of your data for advertising purposes. You can access the settings here:
Profile settings on Facebook:
- Cookie deactivation page of the US website: http://optout.aboutads.info/?c=2#!/
- Cookie deactivation page of the European website: http://optout.networkadvertising.org/?c=1#!/
Facebook Pixel, Custom Audiences and Facebook Conversion
Within our online offer, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes.
Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, it is possible for Facebook to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display Facebook ads placed by us only to Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general guidance on the display of Facebook Ads, in Facebook’s Data Use Policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook Pixel and how it works can be found in Facebook’s help section: https://www.facebook.com/business/help/651294705016616.
You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of advertisements are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there regarding the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
Our website uses functions of the Twitter service. The provider is Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
You can change your privacy settings on Twitter: https://twitter.com/account/settings
To send our newsletter we need an e-mail address from you. Verification of the e-mail address provided is necessary and the receipt of the newsletter must be consented to. Supplementary data is not collected or is voluntary. The data is used exclusively for sending the newsletter.
The data provided during the newsletter registration will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). A revocation of your already given consent is possible at any time. For the revocation, an informal message by e-mail or you unsubscribe via the "unsubscribe" link in the newsletter is sufficient. The legality of the data processing operations already carried out remains unaffected by the revocation.
Data entered to set up the subscription will be deleted in case of unsubscription. If this data has been transmitted to us for other purposes and elsewhere, it will still remain with us.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content that you send to us as the site operator, our website uses an SSL or SSL protocol. TLS encryption. This means that data that you transmit via this website cannot be read by third parties. You can recognize an encrypted connection by the "https://" address line of your browser and the lock symbol in the browser line.
We process our customers’ data as part of our contractual services which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.
In doing so, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of contract, term), payment data (e.g., bank details, payment history), usage data and metadata (e.g., in the context of evaluating and measuring the success of marketing measures). As a matter of principle, we do not process special categories of personal data, unless these are components of commissioned processing. Data subjects include our customers, prospective customers, as well as their customers, users, website visitors or employees, and third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal basis for the processing results from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimization, security measures). We process data that are necessary for the justification and fulfillment of the contractual services and point out the necessity of their indication. Disclosure to external parties only takes place if it is required as part of an order. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client as well as the legal requirements of a commissioned processing pursuant to §§ 3 and 4 of the German Data Protection Act. Art. 28 DSGVO and do not process the data for any other purposes than those specified in the order.
We delete the data after expiration of legal warranty and comparable obligations. the necessity of keeping the data is checked every three years; in the case of legal archiving obligations, deletion takes place after their expiry (6 years, according to § 257 para. 1 HGB, 10 years, according to § 147 para. 1 AO). In the case of data disclosed to us by the client as part of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.
Rights of the user
As a user, you have the right to request free information about what personal data has been stored about you. You also have the right to rectify incorrect data and to restrict the processing or erasure of your personal data. If applicable, you may also exercise your right to data portability. If you believe that your data has been processed unlawfully, you may lodge a complaint with the competent supervisory authority.
Unless your request conflicts with a legal obligation to retain data (e.g. data retention), you have a right to have your data deleted. Data stored by us will be deleted if it is no longer required for its intended purpose and there are no legal retention periods. If deletion cannot be carried out because the data is required for permissible legal purposes, data processing will be restricted. In this case, the data will be blocked and not processed for other purposes.
Right of objection
Users of this website may exercise their right to object to the processing of their personal data at any time. If you wish a correction, blocking, deletion or information about the personal data stored about you or have questions regarding the collection, processing or use of your personal data or want to revoke consents granted, please contact the following e-mail address: E-mail